Tiny Diggers – An iPad Construction Truck Game for Kids Age 2-5

Nintendo is angling to secure the trademark to the catchphrase “It’s On Like Donkey Kong.” Obviously they already own part of it.

According to the company press release, “‘It’s on like Donkey Kong’ is an old, popular Nintendo phrase that has a number of possible interpretations depending on how it’s used. In addition to Nintendo’s use, it has been used in popular music, television and film over the years, pointing to Donkey Kong’s status as an enduring pop-culture icon and video game superstar.” Full copy follows.

Naturally, this is a cute play for more talk about Donkey Kong Country Returns, which launches for Wii November 21. I’m just glad we’re back to bandying the ape’s full name, rather than the “DK” abbreviation. That always struck me as both a false method to hip up the brand and a lame attempt to stem confusion about the word “donkey” being in there. EMBRACE THE DONKEY.

Sooooo, where were you when you first heard the phrase “It’s On Like Donkey Kong”?

Nintendo Files Official Trademark for Catchphrase ‘It’s On Like Donkey Kong’

In honor of the upcoming Nov. 21 launch of Donkey Kong Country™ Returns for the Wii™ console, Nintendo has filed a request with the U.S. Patent and Trademark Office to trademark the pop-culture phrase “It’s on like Donkey Kong.” For those unfamiliar with the term, “It’s on like Donkey Kong” is an old, popular Nintendo phrase that has a number of possible interpretations depending on how it’s used. In addition to Nintendo’s use, it has been used in popular music, television and film over the years, pointing to Donkey Kong’s status as an enduring pop-culture icon and video game superstar.

Donkey Kong™ is one of the oldest and most recognizable video game characters. He has been a pop-culture icon since the launch of his 1981 self-titled arcade game. Donkey Kong again rose to prominence in the 1994 Super NES™ game Donkey Kong Country. His new game, Donkey Kong Country Returns, marks his triumphant return in a new side-scrolling adventure with new challenges amid a beautiful setting. The game features the first simultaneous cooperative game-play mode for the series, with one player controlling Donkey Kong and the other controlling his agile pal, Diddy Kong™.

On Nov. 21, It’s on like Donkey Kong™!

For more information about Donkey Kong Country Returns, visit http://donkeykong.nintendo.com/.