Somebody needs to tell Capcom: Chun Li now selling Chinese web game

By Joe Fourhman | November 8, 2009

I noticed a big Chun Li banner ad showing up in my weblog’s Google Ads, but it wasn’t advertising Super Street Fighter IV. Chun Li seems to be shilling for Kingory.com, a Flash-based RTS with a Romance of the Three Kingdoms flavor.

As near as I can tell, the web game was developed in China, and it’s not too wild a guess to suggest that they illegally scraped the Chun Li image for use in their banner ads. Combined with the advertising text (”Oriental, Extravagant, Exotic Gameplay”), Kingory seems to be marketed to grab the Asian fetishist in your life. But he or she is bound to be disappointed if the expectation is to find a lot of hot Chun Li action… as the game has “888 Heroes,” but only “26 Heroines.”

It actually looks like Kingory has its own artwork on its own pretty website, so why the advertising dep’t felt the need to steal Chun Li and pair her with questionable text is anyone’s guess.