Well, in case you have been living under a rock, you may have heard of a new game called Tony Hawk: Ride.  Not content with just having you controller a skater via a controller, Activision has upped the ante with a new skateboard peripheral.  Full of sensors and gyroscopes, the new Skateboard controller allows you to interact with Tony Hawk: Ride in all new ways.

I think that all the analysts and game companies are going to be watching this release to see how it does, kind of as a barometer for the future of plastic peripheral based games.  So far, we have watched as DJ Hero has debuted to less than stellar sales, and Tony Hawk: Ride could be the nail in the proverbial coffin if it does not sell extremely well.  Word of advice to Tony Hawk – find out how to buy out your contract and hit up the guys working on the skate. franchise at EA.  It is what your games use to be oh so long ago.

Tony Hawk(TM): RIDE(R) Rolls Onto North American Retail Shelves

Innovative Board Controller Gets Kids and Families Off the Couch and Into the Game

SANTA MONICA, Calif., Nov 17, 2009 /PRNewswire-FirstCall via COMTEX News Network/ – It’s time to get off the couch and into the game with Activision Publishing, Inc.’s (Nasdaq: ATVI) Tony Hawk: RIDE, the ground-breaking new entry in the popular action sports franchise. Featuring a revolutionary skateboard controller, players of varied skill levels can physically control the action by stepping on board to perform movements and gestures that directly translate into amazing tricks in the game; from grinds, grabs and ollies to Tony Hawk’s signature tricks.

“Tony Hawk: RIDE is THE new way to play. It gives a whole new meaning to game night by allowing the entire family to challenge one another to competitions that are as fun to watch as they are to play,” said Rob Kostich, head of marketing, licensed products, Activision Publishing, Inc. “It’s the perfect activity for the entire family this holiday season … and anytime of the year.”

“This is the game I’ve always wanted to make,” said legendary pro skater Tony Hawk. “The skateboard peripheral opens up a whole new level of interactivity and physicality, allowing players to control the action with their whole body. I can’t wait for everyone to jump on the board and ride.”

Tony Hawk: RIDE takes the popular action sports video game franchise in an all-new direction. The wireless skateboard controller was designed in conjunction with the game to offer a dynamic gaming experience built from the ground up. The innovative motion sensing peripheral offers a completely new way to play games. Without complex button combinations or analog sticks, gamers of various skill levels can literally step on the board and play.

Tony Hawk: RIDE is developed by Robomodo for the Xbox 360(R) video game and entertainment system from Microsoft and PLAYSTATION(R)3 computer entertainment system. Buzz Monkey developed the Wii(TM) system version. The game is rated E10+ by the ESRB. For more information, fans can visit www.THRide.com, www.Facebook.com/TonyHawkRIDE and www.Twitter.com/THRIDE.

About Tony Hawk, Inc.

Tony Hawk, Inc. is a world leader in its field with the unprecedented ability to bring alternative sports and their unique lifestyle to the masses while maintaining an indispensable edge of authenticity with the market’s hard-core, trendsetting audience. Founded by Tony Hawk in 1998 and based in Vista, CA, the company is organized into five segments: Merchandising, Events, Endorsements, Film and Digital Media. These lifestyle sports include skateboarding, BMX, Motocross, surfing and snowboarding. Consumer goods bearing the Tony Hawk brand have dominated several markets, including interactive games, skateboard hard goods, lifestyle apparel, toys, publications and more.

About Robomodo

Based in Chicago, IL, Robomodo is a video game development studio focused on producing top-tier products on current and next generation console platforms. Robomodo’s team has a strong track record for marrying solid game design with an innovative artistic style, as well as harnessing the power of current and next-gen consoles. The core Robomodo team has proven its abilities in the Mortal Kombat, NBA Street and Fight Night franchises. The company’s first game for Activision Publishing, Inc. is Tony Hawk: RIDE, which will be released in 2009 simultaneously on the Xbox 360(R) video game and entertainment system from Microsoft, PLAYSTATION(R)3 computer entertainment system and Wii(TM) system.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition, rapid changes in technology, industry standards and consumer preferences, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, and the other factors identified in the risk factors section of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

A(C) 2009 Activision Publishing, Inc. Activision is a registered trademark and Ride is a trademark of Activision Publishing, Inc. All rights reserved. Tony Hawk is a registered trademark of Tony Hawk, Inc. All rights reserved. Wii and the Wii logo are trademarks of Nintendo.