Call of Juarez iPhone adver-app full of cocking and pumping action

As I noticed that VG247.com linked to our latest Nintendo Power Read-a-Long article (the one where Miyamoto says the next Zelda will not be radically different), I was also highly entertained by their Call of Juarez: Bound in Blood advertising banner.
It pimps a downloadable iPhone app that simulates a Wild West shotgun. To wit:
Just pump your iPhone or iPod Touch back and forth to cock, then jerk your hand up to compensate for the massive recoil.
Indeed!
Thanks VG247.com (and Kotaku) for spreading the Read-a-Long love!










