The fine folks over at Microsoft have decided that catching crabs is the best thing that can happen to us, as they have teamed up with The Discovery Channel to launch a cross media/cross brand advertising push to promote the latest season of Deadliest Catch.  Beyond the front page branding of MSN and MSN Mobile, Xbox Live Gold Members can enter to win 40o Microsoft Loonies (closest currency conversion I could find today), by texting a simple code at the end of the Deadliest Catch commercial currently on the front page of Xbox Live. 

Microsoft and The Discovery Channel are giving away a total of 2 million points, so you have a good shot at winning, and I seriously need more people to play Space Giraffe.  Check out the official page for rules and regulations, as well as a chance to win without sending an SMS Text.  Good luck.

Oh and one more thing.  Thankfully, this contest does not mean that another Deadliest catch game is coming to the Xbox 360.  Owners everywhere are safe from the possibility of playing another licensed game.