Nintendo Caring About Hardcore Gamers Is Good For Everyone
By George Walker | July 25, 2008
Since Nintendo has come out and apologized for not appealing to the “core” gamer with their E3 conference, a major argument I’ve been hearing in several places, including some of the comments on my previous article, is that Nintendo doesn’t HAVE to care about hardcore gamers. They’re doing just fine without them, so why bother?
Here’s why.
The Wii had doubters, but after two years of seeing how WELL Nintendo did with bringing hardcore titles like Castlevania, Advance Wars, and Phoenix Wright, most people became believers. It was these Nintendo faithful that originally turned their back on the “gimmicky” DS but were converted through the power of 3rd-party implementation.
I firmly believe that if the DS (and the hardcore Nintendo fanboys that it spawned) were not around, the Wii would’ve sold far less than it did. I’m sure many of you reading this have a gaming friend that spends hardly any time playing games on the Wii. I’ve even noticed a lot of the so-called soccer moms, a core market for the Wii, relegating the system to the backroom, only to be played once in a blue moon. The attach rate of 5.3 certainly isn’t horrible for a system at this point in its lifetime, but nowhere near the 7.5 of the Xbox 360. (Especially once you consider how many people have bought replacement consoles, for one reason or another.)
Face it, the Wii is the “Tickle-Me Elmo” of the past couple holiday seasons largely because of the excitement and fervor that the hardcore gaming communities fostered for it. Will these same people be as excited for the next Nintendo system? No, of course not. Naturally, there will be the 500,000 “brick-buyers” that will buy the next system as long it says “Nintendo” and will eventually be able to play the next Smash Brothers game. However, the rest of us will be watching carefully, waiting to see if get shafted a second time. Once bitten, twice shy…
Unfortunately, lower sales for Nintendo’s system means less competition for Sony and Microsoft, both in the NEXT generation, as well as in the current market. As game and system sales start to slow down for Nintendo, there will be less incentive for Microsoft and Sony to improve what they have now. Fewer dashboard updates… fewer price drops… fewer cross-platform titles… The diminished drive to compete with Nintendo’s more casual, less sensational offerings, will remove much of the impetus for innovation and quality amongst Nintendo’s competitors.
I think the worst part of Nintendo’s willful ignorance of hardcore gamers is that it shows that Nintendo really is content to rest on their laurels. “What do we care,” they must be saying. “We’re selling millions of bathroom scales, LOL!”
This brings me to my final point, which is best summarized by this vgcats strip. Nintendo has made us, the hardcore, out to be pea-brains. We’ve been swindled. Albeit, fairly. Caveat emptor, as they say. I just wish that I could have as much fun with the Wii as I’ve had with the 360, or even the DS. I wish network play was unencumbered by an archaic and ponderous friend code system. If only there was something more to do than play Metroid Prime 3 and Resident Evil 4 again and again. The hardcore gamers have been made into fools, and unless something changes in the way Nintendo exercises it’s market presence, the entire industry will be that much more worse for it.
Tags: competition, ds, e3, hardcore, Nintendo, wii
Topics: Articles, E3 2008, Industry, Nintendo, Nintendo DS, Nintendo Wii | Comments
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