What company is developing a game is probably the 2nd or 3rd most important factor in me deciding what to buy. The number 1 factor being an indescribable feeling of “I want that” vs “That looks lame.” Next up is the general consensus on the game’s quality (reviews). However, sometimes I’ll buy a game I’m not sure I’m interested in if it comes from a company I trust (Animal Crossing!). I’ll also pick up games with lackluster reviews if it comes from a company I trust and it interests me (I’m planning on getting the Wii Fire Emblem even though I’ve heard bad things!)

It is obvious that the typical consumer doesn’t do this. Brand names rule the industry. Other than the higher entry pricepoint, I think this is the only reason Guitar Hero III outsold Rock Band. You can argue back and forth over which is the better game (it is Rock Band), but when it comes down to it, consumers didn’t know/care that Harmonix was the one providing them with gaming pleasure, they only knew the the Guitar Hero name, so it was an easy choice.

It is similar to films…people watch movies based on the actors and buzz…very rarely do they know who directed the film or wrote it. There are a few exceptions (Spielberg, Lucas, etc.). I think the gaming industry is starting to get some exceptions as well, but they are way behind in letting audiences know where these games come from and why they should care.