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    Mass Effect, Spore DRM Are a Step In the Right Direction

    By Joe Haygood | May 7, 2008

    Electronic Arts let loose their new attempts at DRM (digital rights management), on the upcoming version of Mass Effect and Spore. And while the Internet community immediately castigated Electronic Arts for DRM, for once, I can at least see a positive step in the right direction, albeit with some caveats.

    Basically, when you buy Mass Effect or Spore, they will initially want to validate your serial number at the time of install. They will again check the serial number by every 10th day via the Internet. This allows them to build a list of serial numbers that are posted to warez sites, or Usenet forums and ban them. The repeat serial checks, will validate against a constantly updating list. This will also allow for the games to be played without a disc in the drive, which is where protection schemes like SecuROM and Star Force have been known to cause problems.

    Of course, everyone was up in arms discussing how this would be another dagger in the heart of PC gaming. But the best arguement was the one that stated how people without Internet connections would be doomed, which I find really funny that all the people complaining about Internet validation, seem to have found a way to get online and post. And while it does not have huge penetration into the hardcore gaming marketplace, Microsoft Vista does the exact same thing in 14 day intervals, so somehow, their OS can validate, but their game cannot…strange indeed. And if you have an outage in your Internet connection, how long are you really down, one day at the most? Talk to a 360 owner about their RROD experience, and a day without Mass Effect or Spore pales in comparison.

    While DRM can be an albatross for honest gamers, the ones that complain normally are the ones that are going to try and pirate the game. Not a scientific fact, but if you go to a lot of sites, they immediately talk about how the protection will be cracked and they will not stop the game from being pirated. But when you think about it, this version of DRM is not as bad as having it directly on the disc. Talk to Bioshock owners about how bad their experience was if they forgot to uninstall the game before putting it on another computer, or the same computer, but formatted.

    One thing I would suggest to Electronic Arts is setting up a way to call in and validate via the phone, or a way to delay the validation once. This way if you did have a delay in your Internet connection, you could extend your play time by one pass, or call and validate, similar to the way Microsoft does for Vista and XP. Yes, there is an inflated support cost, but it would alleviate most of the complaints against the Internet validation.

    So, while the DRM solution is not perfect, I commend Electronic Arts for trying something different. At least they can build off of this and find out what works and what can be tweaked.

    Tags: , , , , , , ,

    Topics: PC |

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    • Les
      I'm an honest gamer and I'm complaining. If you treat your customers as criminals then they'll either cease being customers or start acting like criminals.

      The fact that Xbox 360 owners are inconvenienced more by a RRoD is not a valid argument in favor of the "minor" inconvenience of SecuROM. The failure of an Xbox 360 is not the result of an intentional crippling of the software which is exactly what SecuROM is.

      I buy every single game I play and I resent the fact that I'm the one being punished because other people are stealing the game. Especially given the fact that it will not stop the pirates from pirating the game. If it takes more than a couple of days after the release for a cracked copy to show up on the BitTorrent sites -- that is assuming it's not leaked a week early like some other recent releases -- I'll be amazed.

      The simple fact remains that EA isn't going to gain any sales from the folks who intend to pirate the game regardless of whether the protection is there or not, but they very well could lose sales from legitimate customers who are sick of the hoops they have to jump through when they're plunking down $60 hard earned bucks on an anticipated game.

      Thanks for buying our game! Here's a bonus hassle for your loyalty! Yeah, that's going to win hearts and minds.
    • throx
      Sorry, but you have bad information. Vista doesn't authenticate with Microsoft "every 14 days". I've had Vista machines that were never connected to the internet (phone activated) and they run quite happily, so the whole "your OS does it" argument just fails badly.

      Similarly, this copy protection is far worse than the Bioshock fiasco - you've missed the fact that it only allows 3 activations. Install it on your laptop and desktop, then upgrade one and you're done. No more gaming. As you said, talk to Bioshock owners about their experience and then imagine the *exact same* Bioshock protections but with added extra fun!

      I do buy all my games, but this treatment of paying customers as criminals is just stupid. When the DRM companies like Macromedia stop pitching their faulty "lost sales" arguments to publishers then the whole thing will go away. I honestly know very few people that would have bought a game had they not been able to pirate it so the whole myth of massive lost sales is just that - a myth designed for companies to sell more DRM.

      This isn't a "step in the right direction". It's continued stepping in the wrong direction and I suggest you take a good long look at Stardock and others like it for something that is more in the right direction.
    • Robotic Pants
      I've never posted a comment here, and in fact had never even registered until your comment on this news.

      There is a fundamental concept you are missing: Companies preventing you from owning things you pay for.

      Once upon a time, you bought a game, (or anything else for that matter), and you took it home, and it was yours. You could do what you liked with it. You could play it on whatever system supported it, you could loan it to a friend, you could sell it on ebay. You _owned_ it.

      DRM validation systems remove your ownership. You cannot play it wherever you like, you cannot loan it to a friend, you cannot even sell it when you are done with it. You are able to play it only at the behest and permission of the company. THEY own it, you are only renting it. If they go out of business, or they want to force you to pay for an upgrade, or they decide they no longer want to support the game, they can simply turn off your right to play it. And you will have no recourse.

      Did you miss the recent Microsoft news relating to this?
      They are turning off the validation servers for one of their several music DRM systems. All music purchased from that service is now effectively dead. It cannot ever be moved from the computer it is currently on, because Microsoft will no longer give you permission to listen to it. That's a nice 'fuck you!' to customers who have spent hundreds of dollars on music, hmm?

      You go ahead and rent $50 games from EA, I won't.
    • hereticxing
      HA HA HA Bioware backed down Shows how STUPID this idea was


      http://kotaku.com/5008452/bioware-backs-down-fr...
    • ikenstein
      how much did ea pay you to write this drivel? anything less than 30 pieces of silver and you were ripped off.

      with this pos drm scheme you get 3 installs, then you must beg the ea support staff -

      'please sir, may i please play the game i already played for please?'

      i think i'll keep my money, thank you very much.
    • chaos
      Are you applying for a position at EA? you seem to be good at sucking them off. DRM = no purchase from me. i like to buy games I am interested in, but I wont purchase a game that is like this. Ive used Steam for most of my modern game purchases. It checks that you're legit and all that, but I don't have a problem with steam as it is unified and non-invasive. I don't have to call some call centre belonging to Electronic Assholes asking for activations, as I can play my games anywhere and on any computer with Steam installed as long as the account is not in use elsewhere. That is what a step in the right direction is.

      Not 'install it a couple of times, then be unable to play any more'.
    • Yunt42
      Every 10 days rechecking your key sounds pretty excessive. Presumably this is checking against a database of known leaked keys on the presumption that your key will never ever be guessed or cracked by other means. If ever it was, you would be screwed because EA takes it as gospel that SecuRom is in fact perfect and could never actually be cracked and you would be treated as a thief and pirate.

      Moreover, the "3 strikes and you're out" activation scheme is ridiculous. I'm not alone in having had problems that resulted in installing a game more than once whether it was a minor glitch in the install process or on up to a major hardware failure and reinstall of the whole shebang. It would be absolutely ridiculous for a technically savvy user who is capable of fixing any one of these problems to have this extra barrier thrown up by the publishers to make their efforts futile.

      EA has already stated that their solution to using up your activations is to go spend the money again. In their minds, all it takes is one hiccup of their activation systems and they can double their sales when everyone has to go buy Spore again!
    • Nick
      I'm sure that this has been said, re-said, restated, lost, buried, found, and published again, but drms, are NOT a step in the right direction. I, much like most everyone, don't like software pirates, however, punishing the rest of the market to get the pirates to stop copying their software (which, by the way, didn't work, a UK website released a DRM free, price free copy less than a day after release) is absolutely ludicrous! you PAY for software, which INSTALLS ROOT KITS, and then once you reach their magic number (3), you are FORBIDDEN from playing a game that YOU PURCHASED!!!

      sorry for excessive caps, but this is stupider than a DVD-rewinder.
    • David Bacon
      This DRM DON´T stop piracy. Check for youself and go to google trying to find a pirate copy... I want to buy the game, but without the DRM. If they garantee giving me a DRM free copy I pay $10 more, because I waited 3 years for this game.
      BOYCOT EA till they give up. Invent another thing to make sure people are buying the official stuff, but don´t bother your custumer.
    • Katie
      This troubles me greatly. I pre-ordered Spore for a $5 deposit a few months ago, and I've half a mind to demand a refund of even that.

      ...but instead, I'm going to go claim my copy and get straight to work on cracking it for the benefit of fellow legal owners. Despite what EA would like consumers to think, no EULA containing clauses denying users the right to make software which edits files on their disks would ever stand up in court.

      I'm thinking the workaround to this could be as simple as inserting an unconditional jump to skip the "phone home" portion, but if that proves less than worth my while, there is always the trivial alternative of emulating the activation server.

      Fact of the matter: any encryption routine performed by software will inevitably require the software to possess the relevant encryption keys, and thus the user can obtain them simply by looking into the RAM. Special hardware? Bah. Virtual machines handle that.

      No DRM will ever stop pirates, let alone honest-to-goodness white-hats like myself.
    • Katie
      Addendum: Actually, it looks like the crack has already been done - and was released before the game even hit shelves. That is pure irony.

      Now I have a moral dilemma: Do I pay EA for a license of the game, then download the pirated version, solving the problem of "stealing?"

      Or do I *not* pay EA, then download the pirated version, solving the problem of paying money to a company which profits off the most obscene software ever created?

      Tough call. Either way, I won't be installing from EA's disc if for no other reason than that my computer doesn't even support their DRM.
    • Pete
      I cant believe anyone is so stupid as to defend this move. Simply put, EA is taking out their anger over piracy on the wrong group. This would be like if the RIAA started walking into record stores and sueing consumers buying albums. This wont stop a thing. When Napster was huge, Sony tried to make software that would prohibbit computers from copying, music CDs. I think the guy who wrote the article said it best when he said "Don't they get it? For every engineer Sony pays thousands of dollars to develop this, there are 10 kids sitting at home who will learn to break it, just because they can". The same thing applies here. Sadly EA is but one company with limitted resources. Like with the music, there will always be more people working on pirating software, just for the hell of it than there will be trying to stop it. That sad part is, the honest comsummer, like myself is stuck in the middle, and we are gonna get screwed.

      -Pete
    • Pete
      I cant believe anyone is so stupid as to defend this move. Simply put, EA is taking out their anger over piracy on the wrong group. This would be like if the RIAA started walking into record stores and sueing consumers buying albums. This wont stop a thing. When Napster was huge, Sony tried to make software that would prohibbit computers from copying, music CDs. I think the guy who wrote the article said it best when he said "Don't they get it? For every engineer Sony pays thousands of dollars to develop this, there are 10 kids sitting at home who will learn to break it, just because they can". The same thing applies here. Sadly EA is but one company with limitted resources. Like with the music, there will always be more people working on pirating software, just for the hell of it than there will be trying to stop it. That sad part is, the honest comsummer, like myself is stuck in the middle, and we are gonna get screwed.
      .
      -Pete
    • Rahn
      The real irony is the draconian DRM drove more people to pirate the game than any non-protected disc would have.

      The limited activations is a joke for something we're expected to spend $50-80 buck for.

      Try again EA and thanks for making the torrent nice and fast..
    • LoBi
      Joe Heygood the Games media is never going to shake the perception that it is corrupt and just another marketing tool for publishers when articles like this drivel turn up online. DRM means an end to mods! DRM means you can not sell your old game to help pay for the new one. DRM means you do not own what you have just paid for. DRM is just another elitest tool to maximise profit and place restrictions over freedom to choose. Those that pirate are only a small percentage, if corporate interests can get the general populace to submit to levels of control then it can be made impossible for pirates to operate, all the general population has to surrender is their right to choose, not all at once just a little here and a little there. So Joe toadys do do quite well, until the revolution comes, then they are torn apart by the Patriots, enjoy your pieces of silver while you can.
    • Bruce
      No dude your seriously wrong.

      AND I GOT MASSIVELY SCREWED FROM YOUR 'STEP IN THE RIGHT DIRECTION'

      I got this game on launch day, I was so happy I was looking forward to this new type of gaming experience...

      SO...I purchased a digital download from EA and started installing it on my main PC.

      Shortly after I installed it and started it the game started crashing for apparently noooo reason, I then decided to a reinstall so i did and didn't get any better results, I then popped open my case and realised that my video card was overheating and that was the cause...

      Ok, no problem, I loaded the game on my laptop to see what it would look like on that, but as I expected it looked pretty horriable.

      So, flash forward today i go down and buy a new video card, I come back and run a clean install (third) after I installed my fancy schmancy video card, get all settled in to have some fun and...

      "Sorry, you've installed this too many times please BUY another license"

      WTF??? I DIDN'T EVEN GET TO PLAY THE FUCKING GAME!!!
    • Just a clarification to those that think I advocate the DRM that is on the current Spore disc, and I do not. The DRM policy above is totally different that the one that is on the current disc. The current DRM is the exact same that was in Bioshock, and as I mentioned in the story,not a good idea.

      I would also say that I wish I was a shill for the industry, because at least that pays well, but unfortunately, I am not. I have criticized EA on more occasions that I have praised them. The DRM vis Internet was a similar system as Steam, although not as refined. I never advocated it as perfect, but I did feel it was a try at something new, and I was willing to give it a shot.

      At Bruce, sorry about the issues, but I counted four installs there, not three. Also, my understanding, or at least what I experienced with Bioshock, is that you have to run the uninstall routine to release the license. At least that is the way it was explained at a 2K Games briefing. I cannot say that I had the issue, because I never uninstalled Bioshock after it was installed. Also, I would never recommend buying a game from EA's download service due to the fact that in the past they have only allowed you to redownload the game for up to six months. YOu have to buy extended download service, which then allows you to download the game up to two years after purchase. Can't say that I support that, because after two years, I have no game, and would have to repurchase it. This was the policy at the time of the Crysis, release, which made me go and buy it in the store.
    • Scott
      This DRM is about preventing second hand game sales not copy protection. The game was cracked before it hit the shelves...

      Apparently Sacred 2 is using the same DRM and specifically stating that the license is not transferrable.
    • JBBW
      A step in the right direction? Maybe but those steps are still in the "I am not buying this game" zone.

      I don't pirate games; I don't share them with friends; I don't resell them; I do upgrade my PC every few months and sometimes have to reinstall the OS. Why, WHY - am I being punished?

      This is rediculous. Count me in as one of those people who won't buy Spore until this gets 'unscrewed' up.
    • namby pants
      fuck you man. fuck you.
    • John
      I just bought a copy for my nephew. I get it home, open it, install it, click register and it says it failed to validate the registration.

      Rang the store, they won't accept it as a return now, because it's been opened.

      Here's the irony. When I was complaining about this to a friend, he said he had a pirated copy. The point? He's copy, and my copy, are now effectively the same. Neither of us can access the online material, the only difference is I paid $79 for the privilege to not be able to connect, whereas he just downloaded that right.

      The EASIEST way to combat piracy is to make people WANT to purchase your product. I wanted to buy it to play with the online material. Now I feel like a used whore.
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