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	<title>Comments on: Gears of Pepsi</title>
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		<title>By: Shane Whitehouse</title>
		<link>http://www.aeropause.com/2008/03/gears-of-pepsi/comment-page-1/#comment-22816</link>
		<dc:creator>Shane Whitehouse</dc:creator>
		<pubDate>Tue, 18 Mar 2008 14:21:58 +0000</pubDate>
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		<description>I don&#039;t think it&#039;s a question of if advertising in games will get to a point of pure distraction, but when. Although some Developers will put their foot down and say no, we don&#039;t want a GAP ad on our Katamari ball!

I do think they will be smart enough to put the ads in context though.
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		<content:encoded><![CDATA[<p>I don&#8217;t think it&#8217;s a question of if advertising in games will get to a point of pure distraction, but when. Although some Developers will put their foot down and say no, we don&#8217;t want a GAP ad on our Katamari ball!</p>
<p>I do think they will be smart enough to put the ads in context though.</p>
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