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Gears of Pepsi
Submitted by Bill Tangeman on March 17, 2008 – 10:55 pmOne Comment
If recent projections from Research and Markets are to be believed, in-game advertising spending will increase from $295 million in 2007 to $650 million by 2012. Does this mean we’ll soon be playing Gears of Pepsi and Halo 4: The Mountain Dew Chronicles? God I hope not. So far I can’t think of a game where the in-game ads really bugged me too badly. Sure, I hated whizzing past Comp USA signs on every street in Burnout Paradise, but after a while I stopped noticing them. The reality is, most of us live in a capitalist society (sorry China) and corporate dollars are going to be impossible to pass up. Let’s just hope game companies keep it tasteful!
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I don’t think it’s a question of if advertising in games will get to a point of pure distraction, but when. Although some Developers will put their foot down and say no, we don’t want a GAP ad on our Katamari ball!
I do think they will be smart enough to put the ads in context though.