Vegas 2, Sponsored by Cisco
After last night’s R6V session with some friends, I decided to take a gander at some of the new Vegas 2 videos over at Gametrailers. Somehow, through all the carnage, I noticed a quick flicker of a banner ad from Cisco Digital Signage in the upper right-hand corner of the trailer. The still image of the ad is above.
I’m sure they’ll work this product into the gameplay, trying to make me believe that Cisco is the leader for intel media distribution for Special Force-type soldier guys. Maybe, in the helicopter between missions, they can nibble on McGriddles and call their wives on their new pink Razr phones!?
I’m all about advertisements on billboards in racing games because to me, I do think that it adds a level of realism to that type of game. When it extends to the shooter genre, such as that Cisco ad above or those horrid Dodge ads in GRAW, I think it goes a bit too far. I hope I don’t have to look at that splash screen through the entire campaign…
I’m actually quite comfortable with ads in the world that I’m traversing through. If I’m walking past a vending machine, I expect it to say, “Pepsi” or “Coca Cola” on the front and not, “SODA”.
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All that infrastructure has to be built by someone. Might as well be Cisco. But of course, that comes after they use their iPhones to call in Air Strikes by the Goodyear Blimp. And then they celebrate with a Spicy Jack Chicken and Curly Fries while leaning back in their new Chevy Malibu.
Yep, they’d wash down the chix and fries with some ice cold Coke Zero. Standing in a circle facing each other, swigging down the cola as the credits roll.
I think I’m going to vomit.