The Idolm@aster DLC = Japanese Crack
Recently, Microsoft had a press conference in Japan touting the sales of THE IDOLM@STER and the numbers, while not impressive, were good considering the low penetration rate of the 360 in Japan. However, that was not the big news of the story. Selling a cool 100,000 copies of the game is nothing when compared to how well the DLC is selling for the game. THE IDOLM@STER downloadable content is third highest selling in the world. That’s right, a title that is not available outside of Japan, and has only sold 100,000 units has the third highest selling DLC in the world on Xbox Live.
Tags: 360, dlc, IDOLM@STER, japan, the idolmaster
The game has sold three million dollars worth of dowloadable content on the 360. Three million dollars worth is huge when you consider only 100,000 copies of the game have been sold. That is a monumental sell through rate for downloadable content. Free downloads are also flying through the Internet to end users at a 1.2 downloads per user rate. I am completely blown away at these numbers. And it has me wanting to play this game more now, than at any time in the past. Somehow, they perfected a way to put crack in a game package and sell it to people.