Tiny Diggers – An iPad Construction Truck Game for Kids Age 2-5

The minimalist clothing model posters you see at Target have recently begun to feature a certain Sony handheld device you may have heard of. I boldly snapped this photo with my cell phone today, glad for the opportunity to share such hard-hitting news with you.

The reason I’m talking about this at all is it shows that the gaming devices you and I carry around are more than just gaming devices, they are accessories. The implication here is not simply that Sony has given Target money to put a PSP in this kid’s hands before they took his picture, which is fine, but rather that they are trying to connect the oh-so-trendy camouflage shorts they’re trying to sell with the image of the kid who plays PSP while in freefall while apparently enjoying it a great deal. Just look at that smile! I guess he let it finish loading before he leapt off that building. Zing!