Xbox 360 Perfect Storm of Marketing: $50 price drop

Submitted by George Walker on August 7, 2007 – 11:28 am9 Comments

What we reported earlier has been confirmed in a press release we received today. The Premium Xbox 360 is dropping $50 to $349. The Elite is dropping $30 to $449 and the Core falls to $279 for a $20 savings.

Hey, at least this is a REAL price drop.

And naturally, the press release also makes sure to mention “Madden NFL Football” as “one of the most important mass-appeal franchises in video games.” Sure, I guess it can be the most important, if you feel that EA buying out the NFL was important. Now, why are they mentioning Madden with a price drop? Yeah, I dunno, but using marketing logic, I’m sure it makes perfect sense. They’re holistically combining paradigms to maximize sell-through and attach rate. Or something.

[See the press release after the "jump"]

REDMOND, Wash.

Joe (Aeropause)

The use of Madden in marketing is simple economics. Madden will be one of the top three sellers on the platform this year. You figure Halo 3 will be top dog.

Bill

I still don’t understand how the ps3 wasn’t a price drop, the 60gb was 599, now its 499, seems like a price drop to me. and when the 60gb’s are sold out, the 80gb will drop to 499. its a price drop, no matter how you look at it.

Shane

The 360 dropped $100 here in Canada

http://www.xbox.com/en-ca/community/news/2007/0806-consoleprice.htm

Not that it matters to me – I already own one.

Joe (Aeropause)

Bill – Because if you announce a price drop on a console and then discontinue the item, you end up with no net price cut. As for a price cut on the 80GB PS3, no one at Sony has said anything about a price drop for the 80GB PS3 yet. If you have some inside info, you should send it to us at tips@aeropause.com. Just make sure to include the source of your info.

sifer2400

Of course you don’t understand you lack common sense. =D

http://www.farbot.com/ Paul

Bill, there has been no announcement of a price drop for the 80GB model, so once the 60GB goes out of stock consumers will be faced with only the $599 80GB model.

As for a “perfect storm”, does this mean only one Xbox out of all of those mentioned would survive? I mean, nobody has confirmed that non-red-ring-vulnerable 360′s are on the market yet.

http://www.consolecolors.com Kat

Sifer, don’t be an ass, even if he was an ass to you.

Sifer2400

well i normally don’t care but he used my name and made a fake comment on the core system article i think were even now thought =D

Bill

I didn’t make comments about anyone or anything, but anyway.

I understand that Sony hasn’t officially announced that the 80gig will be $499, it wouldn’t be a smart business move on their part, but I am willing to bet anything that once the 60gbs are sold out Sony will start selling the 80gb without a game for $499.

Regardless, you can still buy a 60gb for $499, which is $100 cheaper then its original price of $599