PS3 Exclusivity Woes
Wired.com has an editorial piece on some of the lost PS3 exclusive titles, some of which ends up being a laundry list of how NOT to run an international branding strategy. Chris Kohler explains:
I’m not listing franchises that had been exclusive to Sony systems but now have Xbox versions, because that’s not the point and because I don’t want to be here all day. The exception to this rule is when a publisher was pursuing an exclusive, but Sony didn’t sign on. As in the case of…
Grand Theft Auto IV — Peter Moore shocked the world at E3 last May when he announced that GTAIV would appear day-and-date on Xbox 360 and PS3. Months later, Newsweek reported that Take Two had wanted to continue its long-standing practice of giving Sony a lengthy timed exclusivity on the game, but they didn’t want it.
Newsweek says that former Sony Computer Entertainment president Ken Kutaragi’s “radio silence” on the issue left Sony’s American execs without the authority to make deals, and nothing happened. Same with…
Ouch. No wonder Kutaragi got fired.
Honestly, I wouldn’t mind having a PS3. I can’t think of any reason not to other than there’s just not enough games that I want to play to warrant the $500 price tag. Now, if Sony somehow produced a bundle of killer apps AND dropped the price this Christmas… hmm… I would become a very interested buyer, indeed.
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brent Kailbourn
