Why Isn’t Sony Promoting Firmware Updates?
The 1.80 firmware update for the PS3 has hit and caused quite a stir. The upscaling features are great, but there’s more to it than just what I noted in the announcement last week.
Once again Sony has slipped in new features and conveniently not mentioned them in their press releases. For a company so obsessed with bullet points on a high-powered console to keep people reading while the games take their sweet time showing up, it’s odd to see them sell their firmware updates short any little bit.
That’s not to say there are huge things in the firmware that weren’t announced, but it’s just perplexing that Sony doesn’t announce what they were. It’s not like they make some secret announcement to PS3 owners separate from what you’ve read online — if we didn’t actually trip over them in the days after it was released we wouldn’t have known they were there.
These are things like new features in voice chats, like the ability to pair a Bluetooth headset in the middle of a chat, and new webcam settings. Things like adding a password to your console login.
There have also been boosts to their PAL customers, like adding or improving backwards compatibility for new games. Do gamers have to go and try them out again to find these things out? Shouldn’t Sony promote these upgrades directly?
The only answer I can think of is the obvious one: the marketing department at Sony really needs to buy a clue. If they can’t get the public buzzing via blogs and other ways, and they can’t hype new firmware features completely via detailed press releases, what good are they?
PAL compatibility noted by Kotaku.
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Bill
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Sammael
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brent Kailbourn
