Industry juggernaut and whipping boy Electronic Arts have partnered with Nettwerk One Music to create a music label called Artwerk. The label has been created to find new and established talent for publishing.

“For the past five years, EA has been instrumental in breaking new artists, but we have been
limited in our ability to grow them. With Artwerk, we can now directly sign, develop and launch
artists for publishing, master recordings, sync deals and beyond,” said Steve Schnur,
Worldwide Executive of Music and Marketing at EA.

Artwerk wasted no time in signing its first artist launching the label with the announcement that Junkie XL had signed with Artwerk.

One has to wonder if this will change the avenue that EA goes when launching a new title. Will music only come from this label now as a way to gain artists or do they stick with the model that has served them for the few years. The above quote may shed some light on the decision.

Here is a link to the full press release (Adobe Reader Required)