“300″ Producer Starts a Game Publishing House

By Joe Haygood | March 26, 2007

Thomas Tull, one of the producers of the smash film, 300, has founded a design house called Bash Entertainment. The goals of this partnership according to Thomas Tull is to look for licensed properties that can be turned into video games. Their goal is to produce 50-100 games in the next five years and they have working out the final details on a $150 million private equity deal.

Joining Tull in this venture is Bert Ellis, a dot com millionaire. Burt Ellis explains the companies vision on licensed properties as minimizing the downside of a release due to the strength of its license.

Now, I don’t know about you, but these guys seem to be on the wrong foot with their design philosophy. Most people who have played video games based on licensed properties know that most end up not being so good. Most can count on their one hand the number of good adaptations of movie, TV and other licensed brands. If anything, you almost guarantee your failure by focusing on only licensed properties due to most not being good.

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Info from this story was gathered from Firingsquad.com