Sony and Namco Bandai Partner Up For PS3
While Tekken will most definitely arrive on the Xbox platform one day, the happy little dance that Namco and Sony like to strut still continues.
Today, according to a Bloomberg report, Sony and Namco Bandai have teamed up to create a new company called, “Cellius, Inc.” (think Cell processor) which will focus on PS3, mobile phone and PC development. Sony will own 49% of the company and Namco Bandai will own 51%.
This is obviously a great idea for both Sony and Namco. It should allow Namco Bandai to release their existing franchises on all platforms yet still allow Sony to have new, exclusive Namco-branded content. I have a feeling this might be the next-gen alternative to IP exclusivity, we should be seeing more partnerships like this in the future.
**edit** corrected percentages.
Via Gamasutra
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