Sony and Namco Bandai Partner Up For PS3
While Tekken will most definitely arrive on the Xbox platform one day, the happy little dance that Namco and Sony like to strut still continues.
Today, according to a Bloomberg report, Sony and Namco Bandai have teamed up to create a new company called, “Cellius, Inc.” (think Cell processor) which will focus on PS3, mobile phone and PC development. Sony will own 49% of the company and Namco Bandai will own 51%.
This is obviously a great idea for both Sony and Namco. It should allow Namco Bandai to release their existing franchises on all platforms yet still allow Sony to have new, exclusive Namco-branded content. I have a feeling this might be the next-gen alternative to IP exclusivity, we should be seeing more partnerships like this in the future.
**edit** corrected percentages.
Via Gamasutra
3 Comments »
Leave a comment!
Correct me if I’m wrong, but according to the Bloomberg report, Bandai Namco will own 51%, not Sony.
If that is the case, this looks suspiciously like Sony subsidizing Namco games on their system. Thats not good news for Sony. If they have to fund namco games for PS3, thats a big change.
Your opinion is wrong. Straight up. This is just a way for Sony to further distance Ken Kutaragi from the PlayStation 3 without directly demoting or firing him. Nothing will come of this but wasted millions. The PS3 is in deep, deep trouble unless they come up with a Mario or Halo-level must-have exclusive in the next year. And that kind of game is not coming from Namco-Bandai.
You’re absolutely right Subnet6, I actually took that from the Gamasutra article, which has it wrong. Didn’t catch it in the Bloomberg spot, I updated the %’s.