Lik-Sang Goes Down; Takes SCEE with it

By George Walker | October 24, 2006

According to a press release on their website, Lik-sang.com is officially out of business due to several lawsuits brought to London’s High Court by Sony Computer Entertainment of Europe (SCEE).

The basis of the lawsuits was that Lik-sang should not be able to export Asian and other non-European-only hardware and software to Europe. The lawsuits were over the PSP, but ostensibly, Sony was doing this to stop a flood of PS3’s from getting into Europe from already-supply-starved markets elsewhere.

Well, Lik-sang gets the last laugh, alleging that several SCEE execs purchased PSP imports from their site.

Furthermore, Sony have failed to disclose to the London High Court that not only the world wide gaming community in more than 100 countries relied on Lik-Sang for their gaming needs, but also Sony Europe’s very own top directors repeatedly got their Sony PSP hard or software imports in nicely packed Lik-Sang parcels with free Lik-Sang Mugs or Lik-Sang Badge Holders, starting just two days after Japan’s official release, as early as 14th of December 2004 (more than nine months earlier than the legal action). The list of PSP related Sony Europe orders reads like the who’s who of the videogames industry, and includes Ray Maguire (Managing Director, Sony Computer Entertainment Europe Ltd), Alan Duncan (UK Marketing Director, Sony Computer Entertainment Europe Ltd), Chris Sorrell (Creative Director, Sony Computer Entertainment Europe Ltd), Rob Parkin (Development Director, Sony Computer Entertainment Europe Limited), just to name a few.

This is just too delicious. Sony wants to curb capitalism for everyone else, even when they themselves have taken advantage of it.

Sony must’ve done something really bad to garner this much bad luck. Sony, here’s some free advice. Try the same thing that Earl is doing on the popular TV show, “My Name is Earl”. Make a list of all the mean things you’ve done, and go to each victim and try to fix it and make it better. Then, maybe this endless string of bad PR, recalls, and missed shipping targets will go away.