Sony’s “This Is Living” PS3 Ad

By Shane | August 31, 2006

I’ve worked a number of ad agencies and design firms as a Graphic Designer over the years and I must say I was quite confused by this “This Is Living” promo spot for Sony’s PS3. I’m not saying I’m a pro but I’ve seen a lot of ads, and it came with mixed messages. Perhaps the clip wasn’t meant for TV or to push the PS3, rather a “hey look at us at a game convention!” message. It seemed like this clip was more about let’s-see-what-we-can-do-with-CG and get the “PS3″ logo out there, which I dislike, rather than a short, concise ad with a solid message. Their tag line: “This Is Living”, to me, implies that living is all about the PS3; You haven’t lived until you’ve played a PS3. Well, I’m alive enough to know they need a new catch phrase. Oh yeah, and the script typeface is weak.

clip found via <:| Kotaku |:>