Attractive girls emerge from region coding

Apparently this PS3 ad for Sony says – we’re not region coding our consoles anymore, or our PS3 when it comes out, because HDTV is universal. I get that part from the “Welcome Change” bit, but the rest of it? Oooh yeah, throw a hot girl in there to get the message across, that’ll do it. I can imagine the meeting with the network execs’ and the ad agency. Ad agency: “So we were thinking of including an attractive female in the ad, because demographics show most Playstation users are males…” Network exec’: “Yes yes, that’s the stuff! You do that!…”
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via |Digital Games|









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